Marketing campaigns are defined groups of marketing activities that promote a product or sale over a specific time through marketing channels like paid advertising and social media. You can also create marketing automations to convert visitors to customers on an ongoing basis.
From the Marketing page in Pisell, you can create and manage marketing campaigns for promotions.
Understanding marketing campaigns and automations
Marketing campaigns and automations can each help you grow your customer base in different ways, but you can consider using both in your overall marketing strategy.
Marketing campaigns include one or more marketing activities such as content marketing or advertising. Marketing campaigns are usually directed at a specific promotion because you can publish activities within a set timeframe. For example, you might run a Facebook ad to promote a sale on a product, or you might create a post on a social media platform to let your followers know about a new product. When you create a marketing activity in Shopify, you have the option to save it as a draft and publish it when it's ready, so that you can prepare your marketing activities in advance. For important events, such as Black Friday, you can group marketing activities together to work toward a specific campaign objective.
Marketing automations are best for growing your customer base and improving online store sales on an ongoing basis. You can use them to capture new store visitors, improve online store conversions, and market to existing store visitors. For example, you might run a Google Smart Shopping campaign to display your products in Google searches, or you might set up abandoned checkout recovery emails to automatically remind visitors to return to your store and complete an order. You can pause, edit, or delete the marketing automations that you create in Shopify.
You need to have a marketing app installed and your store needs to be on the Basic Shopify plan or higher to create marketing activities and automations. Many marketing apps require you to sell by using a Shopify online store.
Posting on social media
Posting on social media can be a good way to promote your online store and connect with customers. You can create social media accounts for your business to help build your brand, improve your SEO, and increase traffic to your store.
Product pages and blog posts on your online store include buttons that you and your customers can use to share content on social media.